“No worries” is quite possibly the most overused phrase on the planet. That's what inspired Ian Barry, Chief Creative Officer and advertising veteran (clearly not a model), to start the brand "NO WORRIES MY ASS." His daughter Anna Barry, graduated from Arizona State University with a degree in fashion & has now taken over the company. What a father daughter duo!
Sure life is good, but there’s also plenty to worry about, people. So in a world filled with nauseating optimism, let's start spreading a little sarcasm.
